jordan muck

Here are 5 successful marketing techniques you can use to increase your visitors and numbers at church or youth group and to reach more people for Christ. They are all simple to use and effective if done right.

1. Keep Adding or Trying Something New
As the vision is the same the strategy changes (I say that a lot, must be important). Part of the change in strategy is doing, adding, or trying something new. Every time you add something new you’re creating an opportunity to get more people in the door. You’re allowing people to see that you’ll try new things even if they don’t work. Don’t be afraid to fail. Failures lead to an increase of knowledge, knowledge leads to success in the future.

2. Become a Valuable Resource
Think about how your church or group can help people. Become a valuable resource in their life that they can not live with out.

3. Separate Yourself from Others
The best information I got from my father was to, “Never compare myself to another ministry.” Concentrate on what makes your church or youth group different and run with that. For example, our ministry here teaches what the bible says in a way that young people understand. We’re organized, active, and engaging. We’re a strong community of young people who are serious about becoming and making disciples of Christ. That’s why we’re different, that’s why people come to our group, and that’s why they will continue to pour in week after week. We are different. What about you and your ministry?

Another thing is that you must find or create a reason for people to want to come back to you. Mars Hill, Elevation, and Granger church might be awesome but remember, you’re not them. They might have good ideas that we can learn from but you’re not them. Why would people come if your just a clone of some one or something else? What makes you different? What makes you unique? Determine the advantage you offer to people that other churches don’t. Use that in your all your advertising and media.

4. Promote the End Result
Church is about life change. When people come through the doors, how will they be different when they leave? When young people walk out of your group, how will they be different? Think about how people will benefit or be encouraged as they leave the service. What will that look like? How will you help them see the end result? What is the end result? Are you communicating that well? What will you do to communicate the end result? Make sure all media and advertising promotes the end result. Sound like letting people know the vision? I think so.

5. Anticipate Change
Change is the biggest challenge to your church and youth groups success. It’s the number one reason why we have so many “dead” churches and kids “leaving” the faith. (Joke: How many board members or elders does it take to change a light bulb? CHANGE!) The days are gone when a church could constantly grow by simply repeating what it did successfully in the years past. Be aggressive and innovative as you work with people. Talk to them, communicate, interview, and anticipate new ways to reach them. Expect change and prepare for it. Don’t feed the fire of excuses of why you won’t change (money, not enough people helping, liability, etc). Let God take over and work out the details. Develop the habit of looking for early signs that something is changing.

Go out there and rock this world.

-Jordan